Blueberry/Mint 100g

Absolutely Yes! But for children above 6 years of age. We recommend using it with adult supervision.

Hydroxyapatite does what fluoride does, remineralises and protects enamel, without the toxicity concerns. This approach has been the standard in Japan for decades. We just think the rest of the world deserves access to it too.

SLS is a synthetic ingredient behind most mouth ulcers and gum irritation and it's also what makes toothpaste foam. We use natural coconut-derived foaming agents instead, so you get a clean, comfortable brush without the irritation. We've also added Inulin, a prebiotic, that feeds the good bacteria in your mouth, keeping your oral microbiome balanced.

Yes, gradually, and for real. Instead of bleaching the surface, Hydroxyapatite fills in the tiny cracks and ridges on your enamel that make teeth look dull. Hydrated Silica gently polishes away surface stains while Xylitol keeps your enamel from losing minerals in the first place. The result is teeth that look smoother and brighter over time because you're fixing the surface, not stripping it.

It is made for you. Hydroxyapatite repairs the enamel damage causing sensitivity, Potassium Nitrate calms the nerve signals behind the pain, and Potassium Alum tightens and firms your gums. Everything works together so sensitivity doesn't stand a chance.

Yes, across the entire range.

Prebiotics are fibers that feed good bacteria
And good bacteria creates a healthy oral environment. In addition to positively impacting the things you can taste and feel, like fresher breath and less sensitive teeth, a balanced oral environment is directly linked to cardiovascular, respiratory, and immune health.